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Wednesday, September 5, 2018

"What are your opinions artists teaming up for huge collaborations on songs? It’s been a trend lately (DJ Khaled, Justin Bieber, Chance, Quavo & Calvin Harris, Katy Perry Pharrell, etc.) in my opinion it’s a way to get more attention for songs and possibly let artists who have been in the industry a while and want to attract attention again. Just something I thought was interesting and would like to hear your thoughts"

It's all about marketing, and like you said it garners a lot of traction on songs and for potentially forgotten artists. Everything you said is correct. My favorite example is "I'm The One". Khaled really went in on that one by assembling them, I remember a bunch of people were referring to that cast as the Avengers. Quavo was peaking at that time as the Migos were taking over mainstream hip-hop, Chance is the golden poster boy for rap (very digestible and accessible by listeners, I know so many white people that listened to No Problems once and became a Chance the Rapper fan claiming to "know hip-hop" lol), and any big track with him will do numbers. Justin Bieber, well, he's Justin Bieber. My favorite moment on that track is Weezy's verse; I personally hadn't heard a mainstream hit with him in the longest time, and I was happy to see his face back in the spotlight.

Not that he needs the spotlight, though. He's Lil Wayne. Of course, the clout chasers will clout chase, that's what they do, but we need those kinds of people to balance it all out. We don't deserve that many positive things going for us!

Out of all of those big name collabs, my favorite would most definitely have to be Slide. Of course, the Frank Ocean bias is playing heavy on this one, and there's really not much more that I can say lol. I just love Frank Ocean and he deserves his shine. He does choose to avoid the media though, and I admire that decision. Calvin Harris is a wizard with the production work, and Migos did their thing. Excellent track all around. Now I'm listening to it. So thanks, whoever asked this, for putting me back on because I love this song.

Fun fact, I annotated this line by Quavo in the track on Genius!

https://genius.com/11421273

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